Advertise on B.C. Transit Buses
Media that reaches people "Out-of-Home" is fast becoming the only true mass reach vehicle.
Bus routes go where people go... creating urgency via daily exposures
Bus ads appear all month long building frequency... and frequency breeds familiarity
Bus routes pass through shopping districts, thus bus displays become point-of-purchase advertising
Bus ads are an effective way to reach all age groups
Bus ads are seen by those who don't watch TV commercials or read print ads
Bus ads can stand alone as a primary medium or work in tandem with other media
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